Differentiation is key to any successful marketing strategy and communications campaign, particularly in crowded therapeutic arenas.

At 7.4, our dedicated account teams offer the perfect balance of scientific and commercial acumen that is required to deliver solutions and materials to help prescribers, payors and patients rationalize treatment decisions.

7.4's own differentiation started when we named the agency.  Determined to avoid the 'alphabet soup' of big agency networks and the otherwise almost ubiquitous 'communications' suffix we set out to create a name that was different but grounded in science.  The science behind 7.4 is explained on the 'Why 7.4?' page.